14 Dos and Don’ts When Creating Your Business Website
A website is essential for home-based businesses, small businesses, entrepreneurs, and anyone selling services or products. It helps you to engage and connect with your customers. When you decide to create a website for your business, there are particular things that you should know. Below are the do’s and don’ts to consider when creating a website.
- Set a Clear Goal
Each business website differs because every person is serving a purpose that’s different. For instance, if you want the website of your business to be a portal where people will be buying products, then you should build the site around that goal.
- Choose a Color Scheme That’s Right
You should know what the emotions of your readers are; it will help you to choose the suitable color scheme. For instance, a medical website should stick with a color scheme that’s lighter and more open.
- Make Your Pages Easy to Scan
You should know that people won’t take five minutes trying to understand what your website has to offer and what it’s about. The best way to make sure that you are giving the right information to your readers is to ensure your pages are easy to scan. Make sure that you are using the proper H tags to focus on the items that are important. You could also use images, blockquotes, and pull quotes.
- Keep Call to Action in Your Mind
Great calls to action will allow visitors on your website to choose what they’re going to do next quickly. For example, if you are having a big sale. Don’t write a banner that just says 50 percent off on all products. You can write one that’s saying 50 percent off on all products and then add – To view them CLICK HERE.
- Keep it Simple
It has been proven that sign up forms that have more than three items (normally – email, name and one other item) are going to have a signup rate that’s significantly lower than forms that are easier and simpler. People usually hate to do things that take longer. So, you should avoid over complicating things on your website. You can assume that a four-year-old is going to view your website so that you make it easier for your readers. Also, make sure you tell your readers why they should sign up and what they’ll get out of it.
- Get Help from a Developer and Designer
You can build and design your website by yourself, but hiring someone who is good at building websites will help you in creating a website that is great looking and functional. If you are not a computer savvy, finding help of a professional in building out your design could help your business.
The functionality and design quality could mean the difference between a website that’s clunky that readers get a hard time when using, and a website that is generating sales.
- Find a Domain and Host
After knowing your website’s purpose and its overall layout, you should buy a hosting service and domain name. A domain registrar can be described as a service that enables you to own your web address and site’s name and will host your files on a server that’s secure.
- Focus on killer Copywriting
You should keep in mind that words matter. Try to keep them to the point, short, and sweet. If you are having trouble in writing copy that attracts the attention of your readers to where you want it to go, then you should hire someone who can. A copy is always important as your website design. When you choose the right words for your calls to action, navigation items, page headings, and sign-up buttons could make a big difference in the sign-up rate.
- Place Ads That are Irrelevant on Your Page
For you to make money from your site, avoid excessive advertisements. For instance, if your page has 30 percent content and 70 percent ads, the chances are high that readers will leave your site and not return. You shouldn’t make your ads to be number one priority. Try to blend them in making sure that they won’t annoy the reader.
- Overdo it with Many Different Colors
Having all the colors in the 64-crayons set on the page of your website are off-putting and will drive your readers away. You should make sure that the colors on your site blend well together and they don’t clash.
- Fill Your Pages with Numerous Keywords
Your readers and google are not stupid. If your website page has your site’s main keyword inserted, for instance, 35 to 45 times in every paragraph, it will not only read poorly, but you can be penalized. Your writing should always flow in a natural way and keywords should only be mentioned where appropriate.
- Make Your Readers Spend Time Searching
Your readers should not take more than 40 seconds looking for a contact page or about page. The readers should not go through three pages just to find a signup form. Make sure the items which are important are easy to find. You can invest in a search box to help the user in searching for a specific thing they want.
- Write Long Paragraphs in Your Site
When your website has long paragraphs with long words, they can be off-putting to your readers. Try breaking up your content to make it easier for your readers.
- Add Testimonials to Your Site
Building credibility is always important, but when you put testimonials too often, it will sound fake. If you have to include testimonials, you should make sure that they are specific, and your readers can relate to them.
Websites are important in helping your business to grow and connecting with potential customers, just make sure you follow the right steps when creating your site.